Introducing: Quant Fan Engagement the platform that brings all the data to life 

We have conceived and developed a system that now enables sports organisations to maximise their business. The organisation or club can utilise throughout the business, departments such as senior team, Commercial department, Community Office, Football Academy, Marketing Department, can use data collected to inform and assess performance whilst increase the wider match day experience. Added to this it also provide support to local football clubs, individual fans even the local health services. The fans’ physical data is captured and used alongside the elite players’ data creating a deep data pool.

How it works.

We have conceived and developed a system that now enables sports organisations to maximise their business. The organisation or club can utilise throughout the business, departments such as senior team, Commercial department, Community Office, Football Academy, Marketing Department, can use data collected to inform and assess performance whilst increase the wider match day experience. Added to this it also provide support to local football clubs, individual fans even the local health services. The fans’ physical data is captured and used alongside the elite players’ data creating a deep data pool.

The Value Model:

The 1st team would be equipped with the EPTS and used in all training and match games. The technology hardware captures and transmits in-match and training statistical information in ‘easy to understand’ terminology. Fans receive managed information and capture their own physical data from activity in a smart phone application. A hybrid device is also available that bridges the gap between the elite 1st team and the Fan App. Bespoke software incorporating the football club’s brand identity and club messaging system presents the fan/users own metrics e.g. distances, type of movements, maximum speed, calories used, even body loading based on sport scientist development and the most up to date current research. The elite player statistics are used for benchmarking purposes for both internal load management and performance and external for Talent ID/recruitment.

How is it funded?

Mobile Application revenue from direct subscription, advertising revenue, data captured, Digitization, Automation.

 A

A 1- The pro system for the first team senior squad to track/monitor training and match play – this is something that is already being done at the top pro clubs for the last few years. Now with this structure allows accessibility to previously restricted enhancements. There is a direct correlation that has been well documented and supported with the monitoring of physical data and performance. The most of note and why pro clubs use are for the prevention of injuries such as over use which cost Manchester City over 18million euros in 2016-17 season in pay to injured players ( Fig 1.) Also the monitoring of physical performance in match play which can vary greatly not only positional but formational as well, therefore inducing fatigue related injuries and reduction in performance as well as informing training ( Fig 2.).

The quant-cx system provides your elite team with access to this. Not only the hardware but also the software and support so that you get data that is meaningful and understandable with our expert knowledge in the area we are able to go further and if required can build bespoke programs for you players physical and well-being based on their performance data from match and training. The way we fund this is by engagement firstly with your fan base

A 2- The fans App gives fans the insights into what their idols are doing, informing them of just how much physical effort is required to perform at the levels they are at. It allows for you to engage and communicate more directly and meaningful through the App. The revenue can be generated via

  • Up sell of data captured from players and fans alike ( you manage and set parameters)
  • Advertising on the App (sponsors increase scope/bandwidth)
  • Direct selling of the App ( subscription model )
  • Sponsorship ( link to advertising revenue )

 

 B

B1 & b2 sees the wider reach of the system and also how the data captured from the first team helps to inform what is required at the top level. In terms of recruitment it gives more quantifiable data sets on the requirements for each position as well as the playing philosophy, for example if your teams is predominately a high press or counter attacking team from wide areas then those positions would require athleticism far and above other positions. Therefore in your academy and feeder teams benchmarking can be incorporated for each and every age band and positional, This is common practice in clubs such as Arsenal and Manchester City. What component of the system used here is all about affordability. The Hybrid, Pro device and App data is all aligned it is just a matter of evaluating the best fit for your organisation and partners.

C

C 1. Health and well being is an ever growing concern to all and to help address this we have incorporated an incentivised method to increase physical activity. In the example of football (Fig 3.) illustrates the importance of such a method as well as health benefits. The UK Government recently announced the need for and was further supported by the British association for physical activity that there is a urgent need for a standardised framework for assessing cost-effectiveness of interventions to increase physical activity (PA) and reduce sedentary behaviour (SB). With over 1/2 women and 1/3 men insufficiently active to benefit their health, physical inactivity is estimated to cost the UK economy £7.4billion per annum. Activities that promote physical activity that can be measured as to what the participant is doing that can be quantified using data that is obtained through a system such as Quant-CX could help reduce this cost to the Nation.

C 2. What is also needed that links into C 1 is education. Using this system as the highway of transporting information from the elite pro across the whole bandwidth of the wider community enables people to be more informed and therefor educated on the related health benefits. It gives them that connection especially in the parts of the community in most need of this. So next time you are watching your stars and idols running around and think it is some kind of sports bra or fashion accessory then remember it is not It is in fact a discreet system that monitors and tracks physical outputs that can be used in all sectors of the community and return revenue in real cash terms as well as large savings in health and well being.